Sustainability

Sustainability is an important part of Perona’s story, a thread woven into the fabric of our company.

the perona
promise

At Perona, we are united in the belief that our business can and should be a force for good. We see our sustainability work as an important see more

statement by
our founders

We are committed to addressing global, social and environmental challenges by enabling safe, fair working conditions for the people who make our products see more

PRODUCE RESPONSIBLY
Perona has built a vertically integrated supply chain to support responsible production practices, starting from raw material sourcing to finished goods. Responsible manufacturing lies at the heart of Perona and reflects our belief of ‘timeless products produced responsibly’. We approach product design by first assessing if it is timeless, functional and versatile. Resultantly, we move forth towards making the right choice of materials that will be used in crafting the product. This time staking process is a critical part of Perona’s design and development process.

MAXIMIZE CARE
Raw material quality is the key to product longevity and is carefully considered for each product, hand - in - hand with design. Most of our material choices are sustainably sourced materials, ranging from LWG certified leathers, 100% natural fabrics that are easily renewable, and recycled synthetic materials.

EXTEND LIFE
Perona wants its customers to have a long-term relationship with their products. The brand believes that one’s attachment to his/her personal belongings greatly determines the level of care, maintenance and clothing disposal decisions, as the overconsumption of fast fashion has adverse effects on the earth ’s natural resources. Therefore, Perona offer its customers mend in-service to repair t heir Perona Products.

MAXIMIZE CARE
Raw material quality is the key to product longevity and is carefully considered for see more

EXTEND LIFE
Perona wants its customers to have a long-term relationship with their products. The brand believes that one’s see more

LWG certified
leathers

Perona leather garments, handbags and small leather goods are all made of authentic leather of the highest quality, sourced in Italy, Turkey and India. see more

sustainably sourced
100% natural fabrics

Perona’s sustainably sourced materials range from fibres which are renewable, biodegradable and 100% naturally grown to recyclable. We use see more

organic cotton
Organic cotton needs 62% less energy and 71% less water usage compared to conventional cotton. Its grown pesticide-free using 100% organic fertilisers with no genetically modified fertilisers. Cotton is sourced through the organisation ‘Better Cotton Initiative’.
lyocell
Lyocell - Lyocell is a renewable, all-natural material made from a plant-based cellulose, such as cellulose extracted from trees.
linen
Our organic linen is grown without chemical pesticides and genetically modified fertilisers.
silks
We use sustainable eco - friendly silks like Crepe Silk, Organic Silk, Ahimsa Silks, Soy Silks, Tassar Silks, Cotton-Silk, Mulberry Silks. All of the above silks used by us meet leading environmental and social benchmarks upholding the certification of Global Organic Textile Standard (GOTS).

recycled
fabrics

Perona sources recycled fabrics such as- polyesters, cottons, tencel refibra and lyocell. By using recycled cloth, we do our bit to ensure these fabrics see more

POLYESTERS AND PLASTIC
Like conventional polyester, recycled polyester is a man-made fabric produced from synthetic fibres. Recycled plastic is used to make products such as accessories for bags like Zips etc. Recycled polyester and plastics make use of existing plastics like old water bottles or old PET bottles and by recycling single-use plastics one dramatically decreases greenhouse gas emissions as well as water usage compared to producing virgin polyester
REFIBRA LYOCELL
This is a fibre made from a pulp containing cotton residue from cutting processes and wood. It therefore gives us the advantage of cotton waste recycled into a new fibre reducing the need to use virgin raw materials.

recycled packaging
material

Straps of leather and waste paper generated from our factories are given new life, as they are recycled and used in making our labels, product tags and other packaging materials. Currently, see more

manufactured
responsibly

All Perona’s self-owned and operated facilities uphold internationally acclaimed certification of being ISO 14001 compliant facilities. This means that their factories have achieved see more

non-toxic
chemicals

Hazardous chemicals are toxic to both human beings and the planet. They are persistent, bio- accumulative, carcinogenic, mutagenic, endocrine disruptive or toxic to reproduction. see more

social
accountability

Perona products are created in our fully owned factories and operated directly by the brand. These facilities uphold the international certifications of being SA8000 and SMETA see more

the perona
promise

At Perona, we are united in the belief that our business can and should be a force for good. We see our sustainability work as an important see more

statement by
our founders

We are committed to addressing global, social and environmental challenges by enabling safe, fair working conditions for the people who make our products see more

LWG certified
leathers

Perona leather garments, handbags and small leather goods are all made of authentic leather of the highest quality, see more

sustainably sourced
100% natural fabrics

Perona’s sustainably sourced materials range from fibres which are renewable, biodegradable and 100% naturally . see more

recycled
fabrics

Perona sources Recycled Fabrics - Polyesters, Cottons, Tencel Refibra, Lyocell. Usage of recycled cloth stops clothing landing up in landfills and reduces the consumption of virgin see more

recycled packaging
material

Our labels, tags, paper packing material are all made with straps of recycled leather and paper waste generated from our factories. see more

manufactured
responsibly

All Perona’s self-owned and operated facilities uphold internationally acclaimed certification of being ISO 14001 compliant facilities. This means that their factories have achieved the intended outcomes of its environmental management system. see more

non-toxic
chemicals

Hazardous chemicals are toxic to both human beings and the planet. They are persistent, bioaccumulative, carcinogenic, mutagenic, see more

social
accountability

All the factories where Perona products are created are owned and operated by them. These factories uphold the international certifications of being SA8000 and SMETA (compliant facilities. see more